Consumers prefer socially responsible companies and do not mind paying a premium for their purchase because of these organisations’ commitment to the community. According to a global study by Zendesk, …
Consumer Reward socially responsible Companies Read More
Treat Trees as Living beings…give them the dignity… As you travel along the roads, be it residential areas or arterial roads, you can see a number of trees as standing …
Why harm Trees? Read More
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Quality is not an act, it is a habit. Read More
The Neofoods categories or the New age consumption goods are set to grow as sizeable markets in India. I call these as Neofoods or new age goods as these are …
Is FMCG sector gearing up for ‘Neofoods age’ in India? Read More
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It always seems impossible until it’s done. Read More
After online food operators and street vendors, national food regulator Food Safety & Standards Authority of India (FSSAI) on 16 th Jan. issued guidelines for direct selling companies and their …
Direct Selling Firms Under the Purview of FSSAI Read More
The Supreme court said when hotels and restaurants sell food and drinks, they also render a service, making it a composite transaction with composite billing and MRP rates cannot be …
Hotels can charge more for bottled water Read More
Marketers’ objective is to satisfy customers. That being the case, why is that they adopt designs and practices that hurt the religious or racial sentiments of a section of society. …
Why hurt sentiments? Marketers… look before you leap! Read More
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The science of today is the technology of tomorrow. Read More
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ante arcu, vulputate ut odio at, mollis imperdiet velit. Integer at maximus lorem. Ut id fermentum lorem. Etiam et nisl dapibus, …
It’s a drone nation where everything and everyone is remotely controlled. Read More