After online food operators and street vendors, national food regulator Food Safety & Standards
Authority of India (FSSAI) on 16 th Jan. issued guidelines for direct selling companies and their
agents.
This is to ensure that direct selling food business operators have the mechanism to help
consumers on issues related to safe and wholesome food.
All food business operators will need to take relevant FSSAI licenses, to be updated on a
quarterly basis, along with details and identities of the sales force. Companies will need to take
undertakings of their agents and be liable to sampling and checks by the authorities.
The guidelines also include compliance with recall orders for companies and their agents.
The direct selling industry includes players such as industry leader Amway, Modicare, Avon,
Herbalife and Oriflame etc.
Direct Selling Firms Under the Purview of FSSAI
